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Thursday, 07 February 2019 16:24

HARO – Exploiting home advantage at BAU 2019

Extremely constructive talks with top decision-makers, heavy visitor traffic and consistently positive customer reactions to showcased innovations were some of the key impressions from HARO’s strong presence at BAU 2019  

Rosenheim – Welcome to HARO, Germany’s market leader for parquet flooring! This is how Germany's leading floor covering brand welcomed visitors to the BAU 2019 trade fair in Munich.

This year’s trade show was an extremely successful one for HARO, marked by a constant stream of visitors from many different countries, extremely fruitful discussions with top industry executives, encouraging interactions with customers and the unveiling of a diverse range of product innovations.  

Uwe Eifert, Managing Director for Marketing/Sales at Hamberger Flooring GmbH & Co.KG, summed up the company’s overwhelmingly positive experiences at BAU 2019 as follows: “BAU is the ideal trade fair platform for HARO. We were delighted to welcome a large number of international visitors – both existing and new customers – to this year’s event, particularly over the first few days. Thanks to our new parquet, design and laminate flooring products, our accessories – and not forgetting our new HAROdigital! App – we remain fully in tune with the times and on course for continued market growth. Owing to Munich’s proximity to our company headquarters in Stephanskirchen, HARO also had an invaluable home advantage, which we fully exploited by organising ´Factory Sightseeing Tours`”

In particular, the presentation of the DISANO by HARO healthy living design floor range illustrated how the parquet specialist has now become a leading brand name for healthy living design flooring. The showcased styles, colours and structures in the DISANO product range are a reflection of HARO’s ability to exploit new market trends and develop healthy living design floors that come with a perfect marketing concept.

HARO Parquet – in a class of its own

HARO’s decades of experience in the parquet sector, and its distinct flair for new colours and surfaces, was particularly apparent in the three Smoked Oak parquet floors prominently exhibited in the entrance area to the company’s booth. If proof was needed of the foremost role that parquet flooring still plays in company hearts, this could be found in the presentation of HARO’s best-selling Oak parquet – in the classical colours of the four colour worlds White, Brown, Nature and Grey. These could be admired in both Longstrip and Plank 1-Strip formats, and with three different surfaces (naturaLin plus, naturaDur and permaDur). Further exhibits to catch the eye were the trendy, new parquet colours in Plank 1-Strip format with naturaLin plus surface. It’s products like these that show how HARO, a globally operating parquet manufacturer, has a striking ability to identify the tastes of different markets with regard to colours and surfaces, and ideally cater for these tastes in the HARO parquet range – enabling the company to correctly respond to current market trends. This capability was underlined by a further showcased product – Carrè from the Parkettmanufaktur by HARO range. Although this modern version of an end grain parquet targets only an extremely small market segment worldwide, it’s a real attention-grabber in exclusive retail stores, and also has a good margin. The displayed extensions to the HARO PLAZA range, with alpine and regular brushed surfaces, were a clear statement of the company’s intent in the area of the exclusive, extra-wide Plank 1-Strip format. Here as well, HARO’s new colour world with trendy Fumed Oak was the stand-out element.

New colours are available for the naturaDur range too – the parquet surface from HARO that combines ease of care with a natural finish.

HARO laminate floors – simply better!

Visitors to BAU 2019 saw HARO showcasing its completely revamped range of laminate flooring. The large number of innovations in the TRITTY 90, TRITTY 100 and TRITTY 200 series signifies the continuing importance of laminate flooring for HARO’s activities as a global full-line supplier. “HARO laminate floors – simply better!” was the motto under which HARO showcased the four colour worlds for its TRITTY series as well. Customers were particularly thrilled by the new ´Emilia` and ´Bergamo` style families with the new, ´authentic soft` surface. Also extremely well received was the clear structuring of the product range into GOOD (Tritty 90) – BETTER (Tritty 100) – BEST (Tritty 200), giving dealers a perfect uptrading path. One particular product in this range – Tritty 200 Aqua – is HARO’s convincing answer to questions about the suitability of laminate flooring for wet areas such as kitchens and bathrooms.    

DISANO Smart Aqua PIAZZA style – trade show highlight 2019

Building on its established position as Germany’s market leader for parquet flooring, HARO is continuously expanding its healthy living design floor range and gradually gaining recognition as a key player in this segment. It therefore comes as no surprise that the presentation of HARO’s new PIAZZA design series – consisting of six new stone styles in tile format for the 100% PVC-free and plasticizer-free DISANO Smart Aqua design floor – met with such an enthusiastic response. Whether they represented timber businesses, wholesalers, flooring retailers or building materials specialists, the new styles were an immediate and major hit with customers visiting the booth. The fact that three of these styles are also available with the DISANO Project professional variant went down well with HARO’s commercial customers too. With the three new colours added to DISANO Classic Aqua Oak Provence – the best-seller with an elegant and authentic surface structure – HARO underscored the importance of the four colour worlds for PoS presentation in this growth segment as well.

In tune with the times – HAROdigital!

Demonstrations of the new HAROdigital! App proved to be a magnet for customers throughout the course of the trade fair. In the same way as its predecessor, this enhanced version underlines how floor covering specialist HARO has extended its leading role to include digital PoS solutions. Along with its user friendliness and flexibility, the new HAROdigital! App stands out thanks to its effectiveness for digital sales support and product presentations in brick-and-mortar retail. The ready availability of product and company information considerably enhances the quality of sales consultations at the PoS. Exciting end customers with its fascinating virtual product presentations, the HAROdigital! App can be used on regular tablet computers – so easing the burden on the wallets of HARO’s partners. Available free of charge, the app only requires access to HARO’s Partner Service Portal to unlock its full capabilities. All this made the new HAROdigital! App an immediate must-have for many customers visiting the trade fair booth.

HARO – delivering perfect products and optimum customer service

“HARO gives us excellent all-round support”. Positive comments like this were heard from many of the customers who visited the booth of Germany’s market leader in parquet flooring. At BAU 2019, this booth was probably also the leading provider of Weißbier, Weißwürste and Leberkäs! Once again, Germany’s leading parquet manufacturer was able to demonstrate its innovative power and efficiency – with compelling products; with styles, colours and surfaces that match current trends and market demands; and with system solutions that are perfectly tailored to the needs of the trade. On the evidence of this year’s event, BAU 2021 will definitely be another home game for HARO.